Monday, November 26th 2012 – Online Party of Canada (OPC) founder and leader, Michael Nicula, ran in the Federal By-Election of Durham, Ontario. This action has completed the registration process and as a result, OPC is now listed as the 19th registered party in Canada!
Here are some lessons learned from this campaign, as Michael Nicula shares, that could help OPC (and other Electronic Direct Democracy (E2D) parties) run better campaigns in the future:
- Start Candidate selection as early as possible; we should start now for 2015 general elections
- Each Candidate should build a strong team of volunteers locally, start collecting donations and actively promoting themselves as well as OPC through the internet and social media
- Expand and maintain fresh website content, use more videos and blogs
- Prepare for the old-fashion ground battle even if this is not our style; signs, door to door, flyers, phone calls. Be ready.
- Build a war chest of around $100,000 per district, from donations. As much as I hate begging for money, we can’t win votes without spending as much as the law permits
- Create strategies to compensate the media isolation by using effectively the social media, advocacy group alliances, public endorsements from reputable persons.
Again, this is a historic achievement not only for OPC, Durham and Canada but also for the entire E2D community internationally. Over one hundred citizens in Canada have officially said they believe in electronic direct democracy! We’ve come a long way and this is just the beginning!
